Goliath Data Real Estate CRM

Goliath Data is an AI-powered real estate prospecting and customer relationship management (CRM) platform designed specifically for real estate agents, investors, and operators who want to find and convert motivated home sellers. The platform integrates three core layers—data, CRM, and AI automation—into a single, unified workflow. Its primary value proposition is helping users identify homeowners who are most likely to sell, engage them with personalized communication, and close deals faster with less manual effort. By combining real-time property data with seller-intent signals such as equity levels, life events (divorce, probate, tax delinquency, foreclosure notices), and motivation indicators, Goliath Data removes the guesswork from prospecting. Users can search for leads by location, property type, price range, equity, and specific intent signals. The built-in skip tracing feature surfaces phone numbers and email addresses for property owners, eliminating the need for a separate lookup tool. The CRM itself is intent-aware, scoring and ranking leads based on seller likelihood so users call the right person at the right time. With AI-nurture sequences, smart call lists, automated reminders, and a unified dashboard for pipeline tracking, Goliath Data claims to help users close three times more deals in half the time. Trusted by over 11,000 real estate operators across the country, the platform offers a seven-day free trial and onboarding in seconds.

AI-Powered Prospecting and Lead Scoring

Goliath Data uses artificial intelligence to analyze property data and seller-intent signals, scoring and ranking leads based on their likelihood to sell. Users can filter prospects by location, property type, price range, equity, estimated interest rate, seller intent score, MLS status, owner type, and more. This feature ensures that real estate professionals focus their time and energy on homeowners who are genuinely motivated to sell, rather than wasting resources on cold leads or unqualified prospects. The platform continuously updates its data to reflect changes in property status and owner circumstances.

Built-In Skip Tracing and Data Enrichment

The platform includes a robust skip tracing capability that automatically surfaces phone numbers and email addresses for property owners. This eliminates the need for users to pay for a separate lookup tool or spend hours manually searching for contact information. The data is enriched in real time, providing users with accurate and up-to-date details about each property and its owner. This feature is particularly valuable for investors and agents who rely on direct outreach to homeowners, as it allows them to reach decision-makers immediately and start conversations without delay.

Intent-Aware CRM with Pipeline Tracking

Goliath Data’s CRM is designed to be intent-aware, meaning it understands which leads are most likely to convert and prioritizes them accordingly. The unified dashboard manages every conversation, deal, task, appointment, and team member in one place. Users can track deal-stage progress, review notes, generate contracts, and hand off leads to team members seamlessly. The CRM also provides smart call lists that show users who to call, what to say, and when to say it, removing the guesswork from follow-ups and ensuring no opportunity is missed.

AI-Nurture Sequences and Automated Follow-Ups

The platform includes AI-driven nurture sequences that enable personalized communication via calls, texts, and emails. Users can set up automated sequences that engage prospects on their terms, booking more appointments and keeping conversations moving forward. The system handles reminders, follow-ups, and scheduling automatically, so users stay in front of prospects without manual effort. This feature is designed to turn more conversations into contracts by ensuring consistent, timely, and relevant engagement with every lead in the pipeline.

Identifying Motivated Home Sellers for Investment Acquisitions

Real estate investors can use Goliath Data to identify homeowners who are likely to sell due to financial distress, life events, or other motivation signals. By filtering prospects based on equity levels, tax delinquency, foreclosure notices, and estimated interest rates, investors can build a pipeline of pre-vetted leads. The skip tracing feature provides direct contact information, allowing investors to reach out immediately. This use case helps investors scale their acquisitions without increasing their marketing budget, as they focus only on serious sellers.

Streamlining Agent Lead Generation and Conversion

Real estate agents can leverage the platform to replace traditional cold calling and PPC advertising with a more targeted approach. Agents can search for prospects by city, zip code, price range, and seller intent score, then use AI-nurture sequences to engage them. The CRM tracks every interaction and provides insights into which activities drive closings. This use case allows agents to go from chasing dead-end leads to having vetted listing appointments on their calendar every week, significantly improving their conversion rates and reducing time spent on prospecting.

Managing Team Workflows and Deal Progress

Real estate teams and brokerages can use Goliath Data as a central hub for managing multiple agents, deals, and tasks. The unified dashboard provides visibility into every conversation, deal stage, and team member’s activity. Team leaders can assign leads, monitor progress, and ensure consistent follow-ups across the team. The contract generation feature allows teams to move from handshake to closing faster, while the analytics help measure which activities produce the best results. This use case is ideal for scaling operations without losing control over the sales process.

Automating Nurture Campaigns for Long-Term Prospect Engagement

For real estate professionals who want to maintain relationships with prospects over time, Goliath Data’s AI-nurture sequences automate the engagement process. Users can set up personalized call, text, and email campaigns that keep them top of mind with homeowners who may not be ready to sell immediately. The system automatically schedules follow-ups and reminders, ensuring no lead falls through the cracks. This use case is particularly valuable for agents and investors who want to build a steady pipeline of future listings or acquisitions without manual effort.

How does Goliath Data determine which homeowners are likely to sell?

Goliath Data uses AI to analyze a combination of real-time property data and seller-intent signals. These signals include equity levels, life events such as divorce or probate, tax delinquency, foreclosure notices, and other motivation indicators. The platform scores and ranks leads based on this data, allowing users to focus on homeowners who are most likely to sell. The system updates continuously to reflect changes in property status and owner circumstances.

Do I need to use a separate skip tracing tool with Goliath Data?

No, Goliath Data includes a built-in skip tracing feature that automatically surfaces phone numbers and email addresses for property owners. This eliminates the need for a separate lookup tool or additional expense. The data is enriched in real time, providing accurate contact information so users can reach decision-makers directly without delay.

Can I use Goliath Data for both residential and investment properties?

Yes, Goliath Data supports searching for prospects by property type, including single-family homes, multi-family units, and other residential categories. Users can filter by location, price range, equity, and intent signals, making it suitable for both real estate agents looking for listings and investors seeking acquisition opportunities. The platform is designed to serve a wide range of real estate professionals.

What kind of support and onboarding does Goliath Data offer?

Goliath Data offers a seven-day free trial with onboarding that takes seconds. The platform is designed to be user-friendly, with a unified dashboard that manages every aspect of prospecting, nurturing, and closing. For additional support, users can access the platform’s blog, book a demo, or call a dedicated phone number to hear how the AI works in action. The company reports being trusted by over 11,000 real estate operators across the country.