anewera

anewera is a specialized infrastructure platform designed to make businesses visible, understandable, and contactable for AI agents. In the current digital landscape, while websites are readable for humans, they remain largely opaque for machines. anewera bridges this gap by transforming standard business information into structured, machine-readable formats that AI systems like ChatGPT, Claude, Gemini, Perplexity, and Copilot can process efficiently. Each company on the platform receives an agent-ready profile containing key files such as llms.txt, agent.json, agent.md, and a live MCP or webMCP endpoint. These components allow AI systems to find a business, understand what it offers, and contact it through permissioned actions like requesting a rate, a quote, a meeting, or a callback. A critical privacy feature is that private recipient details stay hidden; every contact runs through published, approved actions, ensuring that businesses maintain control over their communication channels. anewera functions as a deliberately curated, agent-readable business directory. It currently features a German-language Swiss layer at anewera.ch, making it particularly valuable for companies operating in or targeting the Swiss market. The platform solves a growing problem: as AI assistants become the primary interface for discovering and evaluating services, businesses that are not machine-readable risk being invisible to these tools. anewera ensures that companies are not only found but also recommended by AI systems to users asking for specific services, from fiduciary support in Zurich to relocation services in Basel. The platform offers two entry paths: a paid self-service option for immediate activation and a curated free invitation for select companies, with a strict verification process to maintain quality and prevent spam.

Agent-Ready Profile Creation

Every business listed on anewera receives a comprehensive agent-ready profile that includes structured, machine-readable context files. These files, such as llms.txt, agent.json, and agent.md, are specifically formatted for AI systems to parse and understand. The profile clearly outlines what the company offers, who it serves, and which specific actions it permits. This structured approach ensures that AI agents like ChatGPT and Claude can accurately interpret a business's capabilities and services without ambiguity. The profile also includes a live MCP and webMCP endpoint, allowing direct programmatic access for AI clients that support the Model Context Protocol. This feature transforms a standard business listing into an interactive, machine-accessible resource that AI systems can query in real time.

Permissioned Contact Actions

anewera introduces a sophisticated contact system that balances accessibility with privacy control. Businesses can define specific permissioned actions that AI agents are allowed to initiate, such as requesting a quote, scheduling a meeting, asking a question, or requesting a callback. When an AI agent identifies a business as relevant to a user's query, it can trigger these approved actions through the platform. Crucially, the business's private contact details, such as direct email addresses or phone numbers, remain hidden from the AI system and the end user. Instead, every contact request is routed through anewera's secure infrastructure, which validates the request, structures the information, and delivers it to the business's inbox. This ensures that businesses maintain full control over their communication channels while remaining accessible to AI-driven inquiries.

Live Machine Surface and API Access

The platform provides a live, publicly accessible machine surface that AI agents can interact with directly. This includes endpoints like llms.txt, agent.json, and a fully functional MCP API at /api/mcp. The API exposes tools such as search_companies, read_company_profile, and prepare_contact_request, enabling sophisticated programmatic interactions. Developers and AI systems can use standard curl commands or HTTP requests to query the directory, retrieve company profiles, and initiate contact requests. This open API architecture means that any MCP-compatible client, including Claude Code, Codex, OpenClaw, and ChatGPT Agents, can seamlessly integrate with anewera. The live nature of these endpoints means that businesses are immediately discoverable and contactable as soon as their profile is active, with no delay for indexing or processing.

Curated Verification and Anti-Spam Protection

anewera operates on a deliberate curation model to maintain the quality and trustworthiness of its directory. Unlike open directories that are vulnerable to spam and fraudulent listings, anewera verifies every profile through one of two paths. Paid entries verify themselves through active payment, as spam profiles are unlikely to pay for a listing. Free entries, which are limited to 30 curated invitations per day, require a personal verification call with the anewera team. This cap is a practical limitation based on the number of calls the team can genuinely conduct, not a marketing tactic. The result is a directory that AI agents can rely on for accurate, verified information. This verification process is essential because AI systems that recommend businesses based on directory data must have confidence that the listings are legitimate and the contact functions work as advertised.

Local Service Discovery by AI Assistants

A user asks their AI assistant, "Who helps expats with Swiss health insurance in Zurich?" The AI assistant queries anewera's directory, which contains machine-readable profiles of verified insurance advisors. The assistant finds a business that matches the criteria, reads its structured profile to confirm it offers expat services in Zurich, and presents it to the user with a direct option to request a quote. The user clicks the request, and the AI assistant triggers a permissioned contact action through anewera. The business receives a structured email with the inquiry, including the user's context and specific request. This entire process happens in seconds, connecting users with relevant local services through their preferred AI interface.

Automated Business Outreach for Service Providers

A fiduciary firm in Zug wants to be discoverable by AI agents when users ask about GmbH incorporation. The firm signs up for anewera, creating a detailed agent-ready profile that specifies its services, target clients, and permitted contact actions. When a user asks their AI assistant about GmbH-Gründung in Zug, the assistant finds the firm through anewera's directory. The AI can then initiate a structured contact request, such as asking for a rate or scheduling a meeting. The firm receives these inquiries directly in their inbox, formatted with all relevant details. This automated outreach channel generates qualified leads without requiring the firm to invest in traditional advertising or SEO, as it is the AI agent that brings the business to the user.

Real-Time Business Verification for AI Recommendations

A user asks, "Which realtor knows the market in Küsnacht?" The AI assistant needs to provide a reliable answer. By querying anewera, the assistant accesses verified, up-to-date profiles of realtors who have confirmed their expertise in that specific market. Because anewera profiles include structured data about service areas and specializations, the AI can confidently match the user's query with the most relevant businesses. The assistant can also check the live MCP endpoint to confirm that the business is currently accepting contact requests. This real-time verification ensures that users receive accurate, actionable recommendations rather than outdated or irrelevant listings, building trust in AI-assisted service discovery.

Integration with AI Development Tools and Agents

Developers using AI coding tools like Claude Code or Codex can integrate anewera's API directly into their workflows. For example, a developer building a relocation service app can programmatically query anewera to find moving companies, insurance advisors, and real estate agents in Basel. The developer's AI agent can retrieve structured profiles, compare services, and even initiate contact requests on behalf of the user, all through the MCP endpoint. This use case extends beyond simple directory lookup; it enables complex, multi-step workflows where AI agents act as intermediaries between users and service providers. The permissioned contact system ensures that all communications remain structured and secure, while the open API allows for deep integration into custom applications and automated processes.

How does anewera make my business visible to AI agents?

anewera creates a structured, machine-readable profile for your business that includes specific files like llms.txt, agent.json, and agent.md. These files are formatted in ways that AI systems such as ChatGPT, Claude, and Gemini can parse and understand. Additionally, your profile includes a live MCP endpoint that allows AI agents to query your business information and initiate approved contact actions programmatically. When users ask their AI assistants for recommendations, the AI can find your business through anewera's directory, read your profile to understand what you offer, and present you as a relevant option. This visibility is immediate once your profile is active, with no waiting for search engine indexing or algorithm updates.

What kind of contact actions can I allow for AI agents?

You can define several permissioned actions that AI agents are allowed to initiate on your behalf. These include requesting a rate or quote, scheduling a meeting, asking a general question, or requesting a callback. You have full control over which actions are enabled for your profile. When an AI agent triggers one of these actions, the request is sent to you via email through anewera's system. Your private contact details, such as your direct email address or phone number, are never exposed to the AI system or the end user. This means you can engage with AI-driven inquiries without compromising your privacy or receiving unsolicited direct communications.

Is anewera only for Swiss businesses?

While anewera has a dedicated German-language Swiss layer at anewera.ch, the platform is designed to be a global directory for agent-readable business profiles. The Swiss focus is a deliberate starting point, with the platform actively curating and verifying businesses in that market to ensure high-quality listings. However, the infrastructure and technology are not limited to Switzerland. Businesses from other regions can also sign up and create agent-ready profiles. The platform's verification and curation model applies universally, ensuring that all listed businesses are legitimate and their profiles are accurate, regardless of geographic location.

How does the verification process work for free versus paid entries?

anewera offers two verification paths to maintain directory quality while accommodating different business preferences. For paid entries, which cost CHF/USD 29 per month, verification is handled through active payment. The logic is that spam profiles and fraudulent listings are unlikely to pay for a subscription, so the payment itself serves as a strong verification signal. These profiles go live immediately after payment confirmation. For free entries, which are limited to 30 curated invitations per day, verification requires a short personal call with the anewera team. This cap is a practical limit based on the team's capacity to conduct genuine verification calls. Free entries receive a lifetime free entry once verified. Both paths ensure that every profile in the directory is legitimate and trustworthy for AI agents to rely on.

anewera offers a straightforward pricing structure for businesses that want to ensure their visibility to AI agents. The standard paid plan is CHF/USD 29 per month. This subscription includes immediate activation of your agent-ready profile, meaning there is no waiting period or verification call required. The active payment itself serves as the verification method, as spam profiles do not pay for listings. With this plan, your business becomes visible, understandable, and contactable for AI agents like ChatGPT, Claude, Gemini, Perplexity, and Copilot right away. Additionally, anewera offers a limited number of curated free invitations each day. These invitations are sent by email to selected companies and provide a lifetime free entry into the directory. To activate a free entry, recipients must complete a short verification call with the anewera team. This free path is available by invitation only and is capped at 30 companies per day to ensure quality verification. The cap applies only to free profiles and never to paid entries, which are always available without restriction.