JustLaunched

JustLaunched is a curated SaaS launch directory specifically designed for indie hackers and SaaS founders who want their products to be discovered by real buyers and builders, rather than getting lost in the noise of traditional launch platforms. The platform provides a structured environment where founders can book a launch date on a public calendar and go live in a feed that is actively monitored by a community of early adopters, investors, and fellow entrepreneurs. Each listing receives its own dedicated page with a branded social card, ensuring that sharing the product on social media looks professional and drives meaningful traffic. Beyond the initial launch day, JustLaunched is engineered to sustain momentum through a weekly newsletter that features products directly to subscribers, built-in sharing loops that encourage community engagement, and a powerful service called Directory Blast. Directory Blast is a done-for-you offering that automates the submission of a product across dozens of high-authority directories, significantly expanding the product's backlink profile and search engine visibility. The platform currently hosts over 900 live launches, organized across 14 categories including AI and Machine Learning, Analytics, Marketing, Developer Tools, E-Commerce, and more. Founders can submit their startup for free, with the option to upgrade when they want to skip the queue for faster listing, gain promotional placement, or delegate the busywork of directory submissions. The core value proposition is clear: launch it, get seen, and grow your user base from day one.

Curated Launch Calendar and Feed

The platform operates on a daily launch calendar where founders book a specific date to go live. This ensures that each product gets a fair window of visibility in a feed sorted by day, category, and traction. The feed is actively browsed by a community of real buyers and builders, meaning your launch is seen by people who are genuinely looking for new SaaS tools. Each day features a fresh set of launches, and the feed is searchable by product name, category, or tag, making it easy for visitors to find exactly what they need.

Branded Listing Pages with Social Cards

Every product submission on JustLaunched receives its own dedicated listing page that serves as a mini landing page for the launch. This page includes a branded social card, which means that when you share your listing on platforms like Twitter, LinkedIn, or Facebook, the preview includes a professional image, title, and description. This feature significantly improves click-through rates and ensures that your product is presented in the best possible light, making sharing a powerful acquisition tool rather than an afterthought.

Weekly Newsletter and Sharing Loops

JustLaunched maintains a weekly newsletter that is sent to a growing list of subscribers who are interested in discovering new SaaS products. Products that are actively launching or have recently launched are featured in these newsletters, providing a recurring source of traffic beyond the initial launch day. Additionally, the platform incorporates built-in sharing loops that encourage community members to upvote and share products they find interesting, creating a viral effect that can amplify a product's reach organically.

Directory Blast Service

Directory Blast is a standout done-for-you service that automates the tedious process of submitting a product to dozens of high-authority directories across the web. This service is designed to build backlinks, improve search engine optimization, and increase the product's online footprint without any manual effort from the founder. By handling the submissions, JustLaunched ensures that your product appears on relevant directories, driving referral traffic and boosting domain authority over time.

Launching a New SaaS Product to an Engaged Audience

The primary use case is for indie hackers and founders who have built a new SaaS product and need to get it in front of early adopters. Instead of launching on a generic social media post or a crowded platform, they can book a date on JustLaunched's calendar and have their product appear in a feed dedicated to new tools. The community actively browses this feed, providing immediate feedback, upvotes, and initial traffic that can validate the product's market fit and generate the first wave of signups.

Building Search Engine Authority Through Directory Submissions

For founders focused on long-term organic growth, the Directory Blast feature is invaluable. After launching on JustLaunched, a founder can upgrade to have their product submitted to dozens of high-authority directories. This use case is ideal for those who understand the importance of backlinks for SEO but lack the time or expertise to manually find and submit to each directory. The result is a stronger online presence that continues to drive traffic months after the initial launch.

Generating Social Proof and Community Validation

Founders who need social proof to attract investors, partners, or larger customers can use JustLaunched to collect votes and build traction. The platform displays upvotes and the number of launches live, creating a visible signal of interest. When a product receives upvotes and positive engagement from the community, it gains credibility. This social proof can be leveraged in pitch decks, on the product's own website, or in marketing materials to demonstrate that real people find the product valuable.

Testing Product-Market Fit with Targeted Categories

JustLaunched organizes products into 14 distinct categories, such as AI and Machine Learning, Analytics, Marketing, and Developer Tools. This allows founders to launch their product in the most relevant category, ensuring it is seen by the most interested audience. For example, a developer tool will appear alongside other developer tools, making it easier for technical users to discover and evaluate it. This targeted exposure helps founders gauge product-market fit within a specific niche and receive more relevant feedback.

How do I submit my startup to JustLaunched?

Submitting your startup is free and straightforward. You need to create an account on the JustLaunched website and then navigate to the Submit Startup section. From there, you will fill out a form with your product's name, description, category, tags, and a link to your website or landing page. Once submitted, you can book a specific launch date on the calendar. Your listing will then go live on that date in the daily feed, and you will receive a dedicated page with a branded social card for sharing.

What is Directory Blast and how does it work?

Directory Blast is a paid, done-for-you service offered by JustLaunched. After you have submitted your product, you can upgrade to have the team manually submit your product to dozens of high-authority directories across the web. This includes directories relevant to SaaS, startups, and your specific industry. The goal is to build backlinks, improve your search engine ranking, and drive additional referral traffic. You do not need to do any of the submission work yourself; the JustLaunched team handles the entire process.

Can I get my listing promoted or featured?

Yes, JustLaunched offers upgrade options that allow you to skip the queue for faster listing and get promoted placement on the platform. Promoted listings appear in the sponsor slots and editorial picks sections, which receive higher visibility. Featured launches are highlighted by the editorial team and are considered worth opening by the community. Upgrading is optional and is designed for founders who want to accelerate their launch's visibility and reach beyond the standard free listing.

Is JustLaunched only for paid products or can I list a free tool?

JustLaunched welcomes both free and paid SaaS products. The platform is focused on helping founders get discovered, regardless of their monetization model. Whether you have a freemium tool, a free open-source project, or a paid subscription service, you can submit it. The key requirement is that it is a legitimate software product or tool that provides value to users. The community is interested in discovering new and useful tools, so free products are often well-received.