Formly

Formly is a modern form builder designed to help teams create polished, high-converting forms without the friction of starting from a blank page. The platform leverages AI agents like Claude, ChatGPT, Cursor, Codex, and OpenClaw to generate complete forms based on a simple description of the desired outcome. Instead of manually configuring every field and question, users can tell an AI agent what they need, such as a feedback survey or a job application form, and Formly will draft the questions, field types, and page flow automatically. Once generated, the form opens in a full visual editor where users can fine-tune every detail using drag-and-drop blocks, multi-page flows, conditional logic, and custom branding. Formly is built for teams across industries who need to collect qualified leads, screen applicants, gather honest feedback, or manage event signups. The platform supports a comprehensive set of features including file uploads, signatures, ratings, answer piping, and email notifications. All data is hosted in Europe and GDPR compliant, ensuring user privacy and security. With unlimited forms and submissions, a one-time setup for AI agent integration, and the ability to embed forms anywhere, Formly transforms the way teams build and manage forms. The core philosophy is that you do not need a form; you need answers. By focusing on the goal rather than the process, Formly accelerates form creation while maintaining full control over the final result.

AI-Powered Form Generation

Formly eliminates the blank page problem by allowing users to describe the outcome they want in natural language. Connect any supported AI agent once, and from then on, you can simply ask for a feedback survey, job application form, or event signup. The agent generates the questions, field types, and page flow automatically, turning a high-level goal into a complete, publishable form in seconds. This feature dramatically reduces the time and effort required to create effective forms.

Full Visual Editor

Every form generated by AI opens in a comprehensive visual editor, not a locked template. Users can drag and drop blocks, rearrange pages, add conditional logic, and customize every element. The editor provides real-time preview so you see exactly how your form will appear to respondents. You can fine-tune the AI's draft or build a form entirely from scratch, giving you complete creative control over the layout, flow, and branding.

Advanced Form Logic and Personalization

Formly supports sophisticated features that make forms feel tailored to each respondent. Conditional logic shows or hides questions based on previous answers, keeping the experience relevant and concise. Answer piping allows you to insert a respondent's earlier answers into later questions, creating a personalized conversation. Variables let you address respondents by name or reference their data throughout the form. Multi-page flows split long surveys into focused steps, improving completion rates.

Comprehensive Response Management

Formly provides robust tools for collecting and acting on form submissions. The platform tracks responses, displays analytics like completion rates and average ratings, and can summarize results directly in your AI agent's chat. Webhooks push every submission to any service that accepts them the moment they arrive, enabling seamless integration with CRMs, databases, and other tools. Email notifications keep your team informed of new responses. All data is hosted in Europe and GDPR compliant, with no cookies or tracking of form responses.

Lead Generation and Qualification

Businesses can use Formly to create high-converting lead capture forms that qualify prospects automatically. By describing the ideal customer profile to an AI agent, the platform generates questions that screen for budget, authority, need, and timeline. Conditional logic ensures that only relevant questions appear, keeping the form short and engaging. Webhooks send qualified leads directly to a CRM in real time, so sales teams can follow up immediately without manual data entry.

Job Application Screening

HR teams and recruiters can build comprehensive job application forms that include resume uploads, cover letters, and skills assessments. Formly's AI generates a structured flow with multi-page sections for personal details, work experience, and availability. File upload fields allow candidates to submit documents directly. Answer piping and conditional logic create a personalized experience, such as asking follow-up questions based on previous job roles. Submissions are organized in the dashboard and can be exported or sent via webhook to an applicant tracking system.

Customer Feedback and Surveys

Product teams and customer success managers can deploy feedback surveys that capture actionable insights. By describing the goal, such as understanding user satisfaction or identifying missing features, Formly generates rating scales, open-ended questions, and multiple-choice fields. Analytics show response counts, average ratings, and completion rates. The AI agent can summarize responses directly in chat, highlighting common themes like feature requests or pain points, enabling faster decision-making.

Event Registration and Signups

Event organizers can create registration forms that collect attendee information, manage capacity, and handle special requests. Multi-page flows separate personal details from session preferences or dietary requirements. Conditional logic can show additional fields for VIP or paid events. Formly's embed feature lets you place the form directly on a website or behind a short link. Email notifications confirm registrations, and webhooks sync attendee data with event management platforms.

How does Formly generate forms using AI?

Formly connects to AI agents like Claude, ChatGPT, Cursor, Codex, and OpenClaw through a one-time setup. After connecting, you simply describe the outcome you want in natural language, such as "Create a feedback survey for our beta users." The AI agent interprets your request, determines the appropriate questions, field types, and page flow, and generates a complete draft form. You can then review, edit, and publish the form using the visual editor.

Is my data secure and compliant with privacy regulations?

Yes, Formly is GDPR compliant and hosts all data in Europe. The platform does not use cookies or track your form responses. Your data stays yours, and you have full control over how submissions are collected, stored, and shared. This makes Formly suitable for businesses that handle sensitive information or operate in regulated industries.

Can I customize the appearance of my forms?

Absolutely. Formly's visual editor allows you to customize every aspect of your form's appearance, including custom branding, colors, fonts, and logos. You can also embed forms on your own domain, ensuring a seamless brand experience for respondents. The editor provides real-time preview so you can see changes instantly.

How do I integrate Formly with other tools?

Formly supports webhooks that push every submission to any service that accepts them the moment they arrive. This enables real-time integration with CRMs, databases, and other business tools. Additionally, Formly offers a REST API and MCP (Model Context Protocol) for pulling responses programmatically. Upcoming integrations include Notion, Zapier, and Make for even more automation possibilities.